Business development
for professionals

Why not step into your client's shoes?

"You never really understand a person until you consider things from his point of view... until you climb into his skin and walk around in it."

Atticus speaking to his daughter Scout in "To Kill a Mockingbird".

Atticus was probably telling Scout about achieving a deeper level of understanding that would negate prejudice, but the message has relevance across all relationships.

The more you understand people, the more you can help them – and the easier it will be to have a real bond with them.

It will make work a lot more meaningful – and the money will follow.

Decide now what steps you can take to walk around in a client’s skin. Metaphorically.

You will both get a lot from it.

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