Beauty and the Beast: Helping a Law firm to focus their website
You know the problem. Technology moves faster than we are able to keep up with it. That beautiful website you built three years ago has now become a beast. It was built as an online brochure, but now your competitors are using their websites to win new work.
What was the need?
Recognising that their website was not fit for purpose, our client, a leading London West End Commercial Property firm were ambitious to create a new website that accurately reflected their brand values and them as individuals. Our client needed a fresh approach, to ensure that the new website reflected not only the personality of the firm, but was built with business development in mind. The client wished to achieve greater traffic, but more importantly to target those areas of profitable work that they were well placed to deliver.
How did we help in building a new website that matched them to their brand vision and target client demographic?
Before the appointment of an external provider to build the technical elements of the website, we took time to agree the vision and purpose of the website. The fundamental goal was to receive more new client enquiries. This clearly defined goal enabled us to work with our client to ensure that how the firm viewed its own brand could be accurately reflected in the website content. We helped our client to build focused content (Case studies, ‘How to’ articles and top tips guides) as well as key word rich personal bios. Everything was written with their target clients in mind. The result was a website with a sharp focus on their key areas of expertise and visible solutions for their clients.
What was the outcome?
The client now has a website that mirrors how they see themselves. It is fully aligned with business development goals from the point of view of geography, practice areas and sector focus.