We're continuing our series of 10 BD slices, which we're sharing in celebration of our 10th birthday.
Although last Friday’s BD slice involved talk of robots, we feel humans are still best placed to source business intelligence on other firms (for now anyway).
Business intelligence is central to a successful BD strategy and investment in it is one of the big trends we see in the market - but there’s so much more to capture than headline financials. Firms need to look into the specifics of their competitors’ offerings and their strengths across each facet - from talent acquisition, to detail on office and service-line strengths, referrer relationships and more.
Over 81% of businesses plan to introduce more business intelligence before 2019 (source: Sisense).
But how do you find the time to collate this information whilst adhering to strict data rules? If firms approach this in the wrong way, it can have a negative effect on their reputation - especially with recent changes to data protection law.
That’s when an external consultant can come in. We can help source up-to-date information on your competitors through in-depth, expert research that observes data protection rules. We can also help with additional research projects e.g. into potential clients, or sourcing information ahead of conferences. Get in touch to find out how you can stay ahead of your competition.