HATE: An introduction to essential Business Development skills for professionals with little or no formal Business Development training.
Lawyers, consultants and accountants at senior manager, associate or director level for whom Business Development is an increasingly important part of their role.
Anyone responsible for leading or advising others in their Business Development activity.
Most professionals experience some discomfort around the need to promote their services. This workshop explains why such reticence is logical but then shows how, by being consistent with your values and personality, you can develop business while avoiding stress. It provides insight, proven methods and a framework for any ambitious professional who wants a positive boost to their new business activity.
Telephone Confidence – the phone as a legitimate relationship building tool, including ways to bypass gatekeepers without resorting to dishonesty and how to overcome common objections.
Achieve excellent personal PR – learn how to make the most of relationships with ambassadors and introducers and how to amplify your efforts by using your firm’s existing marketing tools. Gain insight into the tips and systems used by the most successful rainmakers.
Working the sales funnel – ensuring a steady and sustainable stream of new business and avoiding the common problem of boom and bust. Understanding where targets are in the pipeline and how to move them to the next stage.
How to invert the traditional view of sales so that rather than pestering people, you are looking for ways to help them and then offering something of value to people who have a real need.
Avoid embarrassment through preparation and starting warm. Why the most successful relationships are likely to be the ones that you are already cultivating – and how to deepen and broaden those relationships in a sensitive manner.
Position your firm and personal expertise to achieve stand-out and differentiation.
Challenge negative beliefs and debunk the myths about sales – examining why market focus and proactive Business Development is an essential attribute for all modern professionals.
Preparation, structure and an understanding of the psychology at play in Business Development meetings.
Not so fast! Exploring common ground between personal and professional relationships.
Work through your current issues and Business Development challenges in a confidential forum.
A follow-up individual session, to be arranged at a time that suits you, to help you put the learning into action. (2 hours devoted to you – either in person or on the phone).
Please contact us on 0845 299 8590 for details of the next available course, or email us at peter@thebdconsultancy.com.
Alternatively we are able to deliver these courses within your organisation and specifically tailored to your employees’ needs and experience. For 4 or more colleagues this can provide excellent value.
London:
Holborn Gate 330 High Holborn London WC1V 7QT
£397 + VAT per delegate. (This includes all materials and follow-up)
Bring a colleague and you will both receive a 10% discount
Most professionals experience some discomfort around the need to promote their services. This workshop explains why such reticence is logical but then shows how, by being consistent with your values and personality, you can develop business while avoiding stress. It provides insight, proven methods and a framework for any ambitious professional who wants a positive boost to their new business activity. 
